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HELLO

A design leader with 7+ years dedicated to creating visually compelling brand narratives that amplify storytelling and user engagement.

Featured Projects

WorldWide Golf

As the lead eCommerce Designer, I directed the creation of high-impact product imagery to enhance the online shopping experience and drive engagement. Partnering closely with marketing and product teams, I ensured brand consistency across all digital touch points, strengthening visual identity and customer trust.

2022-Present

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Moss Bros

I was tasked with overseeing the design process from concept to final output, ensuring timely delivery and seamless integration of digital and print media assets.

2020-2022

Monkey Sports

My role involved designing engaging online content, to drive customer engagement and support marketing initiatives.

2017-2019

Red Stripe
Rebrand

Rebranding of Red Stripe, evolving its logo, bottle labels, and packaging for a bold, contemporary identity. While preserving the brand's iconic red, the refresh introduced refined typography and a sleeker aethetic that amplifies Jamaica's energetic spirit and modern appeal.

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Sunrise Packaging

Sunglass packaging designed with both functionality and style in mind, serving as both an eye-catching display and a protective case.

Freelance Projects

Partnered with brands to craft distinctive logos, marketing collateral, and apparel designs - creating impactful visuals tailored to their unique identities